QUICK TIPS / EFFECTIVE STRATEGIES

How can our clients find the time to market their companies and services effectively and thoroughly? Here are a few simple self-marketing tips that don't require a huge commitment of time and can generate dramatic results. Please feel free to call The Thompson Group if you would like more information on any of these techniques.

The Austin American Statesman accepts submissions from local professionals for their weekly "Q&A" and "Five Tips" columns of the business section. These brief capsule columns are your chance to write about your expertise, gain great publicity for you and your company, and access potential clients or customers. Think of it as a free ad that positions you as a credible expert in your field. Just follow the submission guidelines and submit your column.

How many holiday cards did you receive from colleagues, suppliers and clients during the month of December? Now you know why it is difficult to utilize the holidays as a marketing opportunity! Instead, think creatively about a different time of the year to send greeting cards (Thanksgiving, New Year's, Valentine's Day) or a unique alternative to traditional cards. For example, The Thompson Group received a terrific response to the "Santa Stress Balls" we sent in 1997. Some companies make a charitable contribution in the name of their clients in lieu of sending them a basket of chocolates or a poinsettia. Be sure to use your clients as suppliers when possible.

The Greater Austin Chamber of Commerce offers many opportunities to participate as speakers or panel members--but they have to know who you are and what you do, of course. We suggest that you send a brief bio (include information about you and your company) and a few sample topics to Joanna Munson who coordinates programs for the Chamber's area councils. Speaking engagements are one of the most effective ways to establish yourself as an expert and to reach a large number of people at once, on a personal basis.

While one-on-one time with clients, prospects and key influencers is important, entertaining clients can be much more creative than taking them to lunch. Consider venues that are more unique and allow you to entertain multiple people--like a corporate box at an Austin Ice Bats hockey game. The evening is sure to be memorable and it gives you and your staff the opportunity to network with many people at once, a far better use of two or three hours.

The next time you're invited to an event that you cannot attend, don't just accept it as a lost opportunity. Consider sending a staff member in your place (as long as it's appropriate) to represent your company. The key to making this strategy work is to coach your employee before the event as to what to expect and what to be looking for, and to have them report results back to you following the event. This is also a great "training" opportunity for your employees, allowing them to develop networking skills.

Something as simple as a pen can effectively and efficiently get your message out, not by writing it, but by diplaying it. The Thompson Group sent out pens which "clicked" through four of our favorite tips for networking. Do you know these tips: meet 5 people at every event, wear name tags on the right, use a firm handshake and have fun. This is a creative way to get your name and your message in front of your clients.