Marny Lochhead of The Thompson Group provides value to Wells Fargo by serving as a guiding member of their "Community Investment Committee" or CIC, which determines how the bank spends its charitable dollars locally. By implementing strategy and process into the committee, and by focusing on evaluating ROI, Wells Fargo has: equalized its giving to the four categories the bank is committed to support (arts, education, health & human services and civic); ensured that each event sponsored by Wells Fargo is tracked and evaluated regarding its ROI; expanded the involvement of employees into leadership roles in various community organizations; increased the publicity value of the bank's charitable activities, including a feature news story in the Austin American Statesman on becoming the first major corporate donor for Austin's new performing arts center; and involved the bank's advisory board in the CIC's activities.